Brief:

Amazon commissioned a festive campaign shoot for Sauce Shop’s Cranbenero hot sauce as part of their Christmas food marketing. The creative called for a rustic, high-contrast style that balanced warmth and grit—heroing the product while tying it into an elevated seasonal context.

Approach:

Working with a split-complementary palette of browns, greens, and deep blues, I designed stylised food scenes featuring turkey, ham, and sandwiches paired with the sauce. Lighting was kept dramatic—dark shadows with sharp highlights—to bring texture and tension. Props were kept minimal and refined: gold-toned cutlery and plate accents were used to add warmth, while silver and festive textures added contrast without overpowering the food.

Result:

The final imagery was used across Amazon’s Christmas marketing materials, delivering equal measure of mood and appetite appeal. The flaming sandwich scene became the campaign's visual centrepiece.