Brief:

Leap Fish needed imagery for their smoked salmon rillettes — something that communicated the premium, handmade nature of the product without feeling overly styled or sterile. The emphasis was on freshness, texture, and artisan quality.

Approach:

The visual direction leaned into natural light, with soft shadows and a neutral-toned backdrop to enhance the delicate salmon hues. I styled the product with thin toast points, capers, and microgreens for context — enough to suggest usage but not crowd the frame. The rillettes were served slightly off-centre with subtle knife marks and organic textures left visible to evoke a made-by-hand feel. This approach lent to the images a casual elegance that aligned with Leap Fish’s brand identity.

Result:

The final assets were used across the brand’s digital marketing, social media, and packaging communications. The clean, tactile visuals helped elevate the product’s presentation and reinforce its gourmet positioning.