Brief:
Grand Marnier commissioned a series of images for use across product listings and social media campaigns. The brief included a mix of clean bottle shots, cocktail serves (both single and batch), and lifestyle setups involving hand models. The brand wanted imagery that felt polished yet inviting, with a warm, premium tone aligned with their Parisian heritage.

Approach:
Each setup was carefully styled to balance brand cues with casual elegance—glassware, garnishes, and props were selected to echo the liqueur’s citrus notes and deep red branding. Lighting was soft but directional to highlight texture: the glint of salt on the glass rims, the depth of colour in the liquid, and the interplay of hands in motion. Shooting on marble with neutral tones allowed the bottle and cocktails to pop, while post-production focused on refining colour, contrast, and consistency across the set.

Result:
The images were delivered ready for multi-platform use, including social media ads, brand storytelling posts, and product marketing. The final campaign captured both the sophistication of the product and the warmth of the shared moment, elevating Grand Marnier’s brand presence with visual clarity and polish.